New AI merchant agent uses brand-specific demand and business intelligence to help retailers merchandise, sell, and compete as shopping decisions move to AI agents.

SEATTLE, Oct. 13, 2026 /PRNewswire/ — Spangle AI, the strategic AI platform for enterprise retailers, today announced the launch of Spangle Halo, an AI merchant agent built to represent retailers inside the AI shopping conversations where consumers are increasingly making purchase decisions.

Spangle Halo doesn’t start cold when a shopping agent arrives. It brings intelligence Spangle has already developed about the retailer’s business and customer demand into every interaction, helping the retailer make better merchandising decisions and win the sale.

Spangle Halo supports the emerging agent-to-agent commerce stack, including the Universal Commerce Protocol (UCP), Model Context Protocol (MCP), and browser-based interactions.

“The conversation about agentic commerce has mostly focused on helping brands connect with shopping agents,” said Maju Kuruvilla, Founder and CEO of Spangle. “That’s necessary infrastructure. But connecting to an agent is not the same as knowing how to win its business. When a shopping agent arrives on behalf of a customer, someone still has to decide what the retailer should put forward, how to merchandise it, and how to earn the purchase. That requires an understanding of the retailer’s business. Spangle Halo brings that intelligence into the interaction.”

How Spangle Halo works

Spangle Halo is powered by Spangle’s brand-specific intelligence, which continuously learns what customers are looking for across AI, search, social, and other channels. It combines that demand intelligence with each retailer’s products, inventory, performance, economics, and commercial priorities. Every agent interaction benefits from what Spangle has already learned about winning customers for that brand, and every outcome helps improve future decisions.

“Protocols make it possible for shopping agents to connect with retailers. They don’t decide how a retailer should compete,” said Fei Wang, Co-founder and Chief Technology Officer at Spangle. “We’ve been building intelligence that learns what customers want and what works for each retailer. Spangle Halo puts that intelligence to work inside agent interactions, and every outcome makes the next decision better.”

Spangle Halo helps retailers:

• Represent the business inside agent-to-agent commerce — Engage with shopping agents through UCP, MCP, and browser-based interactions, making brand-specific decisions about what to put forward.
• Make merchandising decisions in context — Consider inventory, trends, product performance, economics, and commercial priorities to decide which products to lead with for each customer opportunity.
• Grow basket value — Recommend complementary products that fit the customer’s intent and the retailer’s business objectives.
• Operate within retailer controls — Retailers set the strategy, rules, and boundaries. Spangle Halo works within them.
• Learn from every outcome — Each agent interaction and its commercial outcome improve the next decision, building retailer-specific intelligence over time.

Built on proven retailer-side intelligence

Spangle works with enterprise retailers including REVOLVE, Steve Madden, Alexander Wang, and WHP Global. At REVOLVE, Spangle’s existing technology increased return on ad spend by 60%, revenue per visit by 50%, and conversion rate by 30%.

Spangle Halo is built on the same brand-specific intelligence foundation that powers Spangle’s other retailer-side AI products, and it benefits from what Spangle has learned about customer demand and commercial outcomes across those surfaces.

Availability

Spangle Halo is available to select enterprise retailers starting today. To learn more or explore a deployment, visit spangle.ai.

About Spangle

Spangle builds AI that works for retailers. As consumers get increasingly capable AI working on their side, Spangle gives retailers intelligence working on theirs. Spangle finds customer demand a retailer is positioned to win, decides what to do about it, acts through governed AI agents, and learns from business outcomes. Customers include enterprise retailers such as REVOLVE, Steve Madden, Alexander Wang, and WHP Global, among others.

Spangle has raised $21 million from investors including NewRoad Capital Partners, Madrona, DNX Ventures, and Streamlined Ventures. Headquartered in Seattle, the company was named Business of Fashion’s AI Startups to Watch and received an NRF VIP Award for Best AI-Driven Marketing Solution. Learn more at spangle.ai.

Media Contact

pr@spangle.ai

425-243-3540

View original content to download multimedia:https://www.prnewswire.com/news-releases/spangle-launches-spangle-halo-bringing-retailer-side-intelligence-to-ai-agent-commerce-302906284.html

SOURCE Spangle AI