This Halloween, fans can follow in the footsteps of the real Pringles’ can inventor to prove the “Pop Don’t Stop”

KEY POINTS

• Pringles® is inviting die-hard fans to prove their undying love for Pringles crisps by committing to spend an eternity buried in the iconic Pringles can, following in the footsteps of the legendary can’s inventor.
• The brand is asking fans to sign the “will and taste-ament” for a chance for one lucky winner to receive a one-of-a-kind Pringles urn, plus an “afterlifetime” supply of Pringles (200 years’ worth!).
• From 9:00 a.m. ET on October 13 through 11:59 p.m. ET on October 22, fans can visit OnceYouDrop.com to “sign” on the dotted line and enter for a chance to win.

CHICAGO, Oct. 13, 2026 /PRNewswire/ — How far would you take your undying love for Pringles®? This Halloween, Pringles is daring die-hard fans to make the ultimate commitment: sign a “will and taste-ament” pledging to be buried in a Pringles can for a chance to win a one-of-a-kind, can-shaped Pringles urn and an “afterlifetime” supply of Pringles. Because what else would you pass down to your loved ones but your favorite snack?

Inspired by the real-life story of the legendary Pringles can inventor — whose ashes were buried in the iconic can in 2008 — the “Once You Drop” campaign invites fans to prove that their love for Pringles goes beyond this lifetime, letting fate decide if they are the ultimate Pringles devotee.

Launching during peak spooky season with a film featuring real-life funeral director @DanTheFuneralMan, the campaign cheekily challenges fans to show just how far they’ll go for their favorite crisp — and rewards their undying love of Pringles by writing them into the brand’s history in an unexpectedly fun way.

From 9:00 a.m. ET on October 13 through 11:59 p.m. ET on October 22, fans can visit OnceYouDrop.com to sign the “will and taste-ament” for a chance to be randomly selected to win. Just sign on the dotted line for a potentially eternal snack commitment.

One lucky winner, notified around October 31, will receive a one-of-a-kind personally engraved precious-metal Pringles urn with a removable lid that mirrors the iconic Pringles can silhouette – the perfect vessel for one’s eternal slumber. The prize also includes an “afterlifetime” supply of Pringles (200 years’ worth!). That’s enough Pringles for life, and to be passed down to someone of their choosing after they kick the can.

“Pringles has always been about the joy of the unexpected and this campaign takes our ‘Once You Drop’ campaign tagline literally: the pop don’t stop, not even once fans ‘drop'” said Mauricio Jenkins, Salty Snacks Brand & Content Lead, Mars Snacking North America. “Leaning into Halloween’s dark humor and Gen Z’s taste for absurdist storytelling, we’re putting Pringles on the salty side of Halloween and rewarding the ultimate fan in the most lasting way possible — by making the Pringles can part of their legacy.”

Visit OnceYouDrop.com starting October 13 to sign the “will and taste-ament” for a chance to win* and if you want to show off your undying love for Pringles, share your downloadable seal of commitment across your social channels with @Pringles. For more information, follow @Pringles on your favorite social media platforms to keep up with the latest news.

*ABBREVIATED RULES. NO PURCHASE NECESSARY. Open only to legal United States residents residing in the fifty (50) United States and the District of Columbia who are eighteen (18) years of age or older at the time of entry. Begins 10/13/26 at 9:00:00 AM (ET) and ends 10/22/26 at 11:59:59 PM (ET). For details on how to enter, entry deadline and complete Official Rules, go to OnceYouDrop.com. Void where prohibited. Sponsor: Kellanova, One Kellogg Square, Battle Creek, MI 49016.

© 2026 Kellanova

ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. Based on combined Mars and Kellanova 2025 net sales, we are now a $65bn+ family-owned business, with a diverse portfolio of quality snacking and food products that delight millions of people every day, and leading pet care products and veterinary services that support pets all around the world. We produce some of the world’s best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, M&M’S®, SNICKERS®, EXTRA®, Pringles®, Cheez-It®, and BEN’S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our approximately 170,000 Associates to act every day to help create a better world for people, pets and the planet.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.

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SOURCE Mars, Incorporated